DOGEAST© a clothing is a passion project launched in early April 2021. Created a series of content from, photoshoots, clothing graphics, IG filters, behind-the-scene videos, and marketing content.
DOGEAST© 是一個服裝品牌,是一個於2021年4月初推出的熱情項目。我們創作了一系列內容,包括照片拍攝、服裝設計、IG濾鏡、幕後花絮影片和行銷內容。
Directed photoshoot for the launch along with photo editing, video editing, and other creative assets for marketing.
負責推出活動的照片拍攝,並進行照片編輯、影片剪輯以及其他創意行銷素材的製作。
I want to showcase behind-the-scene the creation of this drop to bring our audience closer to the brand. To achieve this I directed and edited two videos hoping to bring them closer to the process.
我希望展示這次商品推出的幕後製作過程,以拉近我們與受眾的距離。為了實現這一目標,我親自指導並編輯了兩部影片,希望能讓他們更貼近整個過程。
To make the whole purchasing experience more personal hand-drawn paper bags were made with different patterns so each bags are different from one another.
This also encourages customers to post about the goods they receive and interact with the brand on social media.
為了使整個購物體驗更加個性化,我們製作了手繪紙袋,每個袋子都擁有不同的圖案,使它們彼此之間都獨一無二。這也鼓勵顧客在社交媒體上分享他們收到的商品,並與品牌互動。
Since the brand's main platform is Instagram, to gain more traction and interaction with our audience. Two IG camera filters were made as marketing assets.
由於品牌的主要平台是Instagram,為了吸引更多的關注並與受眾互動,我們製作了兩款IG濾鏡作為行銷素材。